The speakers at this year’s SMART Ideas Seminar all have many years’ experience working with, or running, established and successful aesthetic clinics or are experts at delivering training in their own fields of expertise.

Please note that the agenda and speakers are subject to change at any time prior to the event.

Online presentations from past events will be available for Consulting Room Members on www.consultingroom.com. Not a member? Visit us now to talk about Consulting Room membership or call us on 01788 577 254.

Ron Myers
Ron Myers» MORE INFO

Qualifications: BSc (Hons)

Company: The Consulting Room Group

Job Title: Director

After a career in the pharmaceutical industry, which included being involved in the launch of Botox® in 1994, Ron, with his business partner Martyn Roe, set up a consultancy business called Aesthetic Business Services. They helped to develop Wigmore Medical’s “one-stop-shop” concept for aesthetic suppliers and launched the FACE conference, www.faceconference.com, in 2002.

Anna McCartney
Anna McCartney» MORE INFO

Qualifications: BA (Hons), Negotiating Skills for Directors (IoD)

Company: HydraFacial

Job Title: Director of International Corporate Accounts

Anna has worked in the aesthetics industry for over 12 years most of which was working for the largest chain of aesthetic and dermatology clinics in the UK, sk:n. At sk:n, Anna served in many roles Clinic Manager, Regional Manager, Head of Group Sales, Director of Operations & most recently, their Director of Mergers and Acquisitions, where she was a member of the executive team. While heading up Business Development, Anna lead the charge to add many different product and treatment ranges to the company portfolio including: HydraFacial, Mole Mapping, Dermaquest to name a few.

Dr Tijion Esho
Dr Tijion Esho» MORE INFO

Qualifications: Doctor

Company: ESHO Clinics

Job Title: Cosmetic Doctor

Dr Tijion Esho is an award-winning UK cosmetic doctor, renowned for his expertise in aesthetic medicine and an industry leader in the art of non-surgical procedures.

Kelly McCready
Kelly McCready» MORE INFO

Qualifications: Registered Nurse Prescriber

Company: Aesthetic Beauty by Kelly McCready

Job Title: Nurse Independent Prescriber

Kelly McCready has been in nursing for 21 years and practising in aesthetics for 3 years.

Michaela Barker
Michaela Barker» MORE INFO


Company: Guardian Angels Marketing

Job Title: Managing Director

After a career spanning 20 years in marketing and business development in the aesthetics industry, working with clinics, lasers and devices in the UK. Launching brands such as Soprano, Gentlelase and Velashape, Michaela started her own agency Guardian angels Marketing. Working in healthcare, dermatology, medical and pharmacy sectors to get new ideas and enhance the digital profiles of companies. Working with the fast changing platforms of communication such as Facebook, Google and Instagram with both organic and paid methods. With an ability to understand demands on businesses to stay ahead whilst remaining professional and within the current guidance.

Gary Conroy
Gary Conroy» MORE INFO


Company: 5 Squirrels Ltd

Job Title: Co-Founder

Gary Conroy has 30 years’ experience in scientific and market research, he originally began his career as a biochemist researcher for the EU before joining the pharmaceutical industry where he developed a high degree of understanding and success in the commercial viability of new products, the value of brand development and their life-cycle potential. Gary has been working in medical aesthetics and dermatology since 2004, bringing new products to market. He co-founded 5 Squirrels Ltd in 2014, the company was formed to support UK Medical Aesthetics HCPs develop their own brand skincare and help increase patient retention, they have been successful in launching over 250 new skincare ranges, globally.

Lorna Jackson
Lorna Jackson» MORE INFO

Qualifications: BSc. (Hons)

Company: The Consulting Room Group

Job Title: Editor

Lorna has been the Editor of The Consulting Room (www.consultingroom.com), the UK's largest aesthetic information website, for over fifteen years. She is an industry commentator on a number of different areas related to the aesthetic and cosmetic surgery industry; collating and evaluating clinical data, news and statistics and writing a magazine, blogs and feature articles for The Consulting Room and various consumer and trade publications, including Aesthetic Medicine Magazine, Journal of Aesthetic Nursing, Cosmetic News and Aesthetic Dentistry Today.

Zara Skinmore
Zara Skinmore» MORE INFO


Company: The FD Centre

Job Title: Financial Director

Zara is an entrepreneurial chartered accountant with experience as an owner manager having been part of the founding team within a innovation company, designing and manufacturing a consumer electronics brand. She has extensive knowledge of running SME’s within the start up and growth phase including raising finance, financial strategy and reporting, HR, foreign exchange hedging, auto enrolment and R&D tax credits. She has spent considerable time also working in the professional sector advising companies on both personal and corporate tax. Zara has experience within the following sectors – FMCG, manufacturing, property development, hospitality and professional services.

Haider Mawji
Haider Mawji» MORE INFO


Company: The FD Centre

Job Title: Financial Director

Haider is an entrepreneurially minded FD who has evolved his skill set from a traditional background in finance. He has experienced a high-energy career to date, with 20 years achievement at Board level within the TMT and Travel/Hospitality sectors. Haider is a dynamic and results-driven individual with a proven track record of increasing profitability, sourcing and successfully delivering external financing, raising credit lines and generating significant savings in operations. His strong ability to innovate and question has been fundamental to successfully developing, re-engineering and managing financial operations and divisions, both in the UK and internationally. Haider has extensive financial experience and knowledge, from start up’s to PLC’s. His spirited personality makes him an ambitious FD, who thrives on naturally creating strategic alliances to support and develop key business initiatives.

Chris Hammond
Chris Hammond» MORE INFO


Company: The Xact Group

Job Title: Managing Director

Chris Joined The Xact Group in 2008 following the completion of his Business Studies & Entrepreneurship Degree at Stirling University. He progressed through the company following the completion of his professional qualifications for Health & Safety and his client work becoming the Associate Director of Health & Safety in 2012 and then subsequently becoming the Managing Director in January 2020. Chris has great experience in the field and has also held large partner and client relationships for the last 10 years.

Matthew Allen
Matthew Allen» MORE INFO


Company: The FD Centre

Job Title: Regional Director – London

Matthew Allen has extensive knowledge of consumer goods, retail and selling B2B services and broad experience of sales, marketing, finance, IT, supply chain and contract negotiation. He has a successful track record of structuring start-up businesses and taking existing SME businesses to higher achievement levels. Matthew has held a number of Managing Director, Commercial Director and Sales & Marketing Director roles throughout his career. Since exiting his own business, he has most recently been advising other entrepreneurial businesses on their growth and helping them re-structure. He is now keen to put those skills to good use with The FD Centre to help scale our London region.

Shelley Folkes
Shelley Folkes» MORE INFO

Qualifications: Registered Nurse

Company: Shelley Folkes Aesthetics & Beauty

Job Title: Nurse

Shelley Folkes qualified from Southampton University as a nurse in 2001 working for the majority of her clinical career in emergency medicine and has been in aesthetics 4 years, running a small but successful aesthetics and skin clinic in the centre of Hereford.

Kashif Khokhar
Kashif Khokhar» MORE INFO


Company: KAU Media Group

Job Title: Co-Founder & CEO

Kash is a highly acclaimed CEO who has gained in-depth experience by working with a vast array of businesses worldwide offering omnichannel digital marketing services and strategies. Before co-founding KAU Media Group, Kash’s background was as a Key Account Director holding the largest portfolio for a Global digital agency. Kash holds a Beng in Aeronautical Engineering from City University London.

Dr Nichola Maasdorp
Dr Nichola Maasdorp» MORE INFO

Qualifications: BDS(Wits)1995, Cert Dental implants(Warwick), Level 7 Aesthetic Medicine( Harley Academy)

Company: Clinic at No. 4

Job Title: Registered Dentist

Nichola qualified as a dentist in 1995. From the most deprived communities in downtown Johannesburg, the Saudi Arabian airforce, NHS dental practice, to running a successful private dental practice of her own, Nichola has experienced a wide variety of practice. She now devotes herself to growing her aesthetic practice in Elgin, Scotland.

Darius Pele
Darius Pele» MORE INFO


Company: Facebook

Job Title: Partner Manager

Originally from Dublin, Ireland, I attended University College Dublin graduating with a BCommerce. In 2018 I left PwC Ireland to join Facebook, on the Global Business Group team. Over the past 2 years I worked extensively with a handful of agencies in the UK (and their clients) focusing on user/customer acquisition, go-to-market, and international expansion strategies via social. I help agencies and their clients grow through consultative selling across the Facebook, Instagram, Audience Network and WhatsApp. Specialities: Consultancy, Marketing, Sales & Business Development, Management.

Grace Oforiokuma
Grace Oforiokuma» MORE INFO


Company: The FD Centre

Job Title: Financial Director

Grace is a commercially focused CFO with significant experience partnering with businesses to deliver efficiencies, growth and transformation. Her strategic focus means that she quickly identifies the big picture and the pieces of the puzzle necessary to deliver value added and sustainable solutions. Improving profitability, achieving returns on investment and cash management are just a few of the areas that Grace supports businesses with. She has significant experience in Health and Education sectors, as well as Leisure and Wellbeing.

Martyn Roe
Martyn Roe» MORE INFO

Qualifications: BA

Company: The Consulting Room Group

Job Title: Director

After a career in the pharmaceutical industry, which included being involved in the launch of Botox® in 1994, Martyn, with his business partner Ron Myers, set up a consultancy business called Aesthetic Business Services. They helped to develop Wigmore Medical’s “one-stop-shop” concept for aesthetic suppliers and launched the FACE conference, www.faceconference.com, in 2002.

Veronica Donnelly
Veronica Donnelly» MORE INFO


Company: Campbell Dallas LLP

Job Title: Chartered Tax Advisor

Veronica Donnelly is the VAT partner at Campbell Dallas and leads the VAT practice for the firm. She has been a VAT advisor for 30 years, working in HMRC and two of the ‘Big 4’ accountancy firms. Her work includes strategic planning as well as assisting with compliance issues and negotiations with HMRC locally and nationally.

Alan Rawlins
Alan Rawlins» MORE INFO

Qualifications: BSc (Hons) MRICS ACIArb

Company: Kaleidoscope Property Consulting

Job Title: RICS Registered Valuer

Providing exceptional specialist property advice to a wide range of clients from independent and corporate landlords to large and small occupiers of commercial property. All-round advice on Acquisitions, managing your property assets, negotiating rent reviews and Lease renewals, providing valuation and other strategic advice to help clients navigate throughout their property cycle within their business. I ensure that each stage of the client's property project gets actioned from idea through to delivery Whether just starting out with a new enterprise or a well-established business that is expanding or relocating into new premises. As an Independent Expert, I regularly prepare and present written and oral evidence for rent review disputes that get referred to Independent Expert or Arbitrator. I also deal with Lease renewal dispute negotiations and with other forms of ADR such as Mediation, PACT and Court proceedings when necessary.

Lorna McDonnell-Bowes
Lorna McDonnell-Bowes» MORE INFO


Company: Aesthetic Source

Job Title: Director

Lorna is an aesthetic nurse and trainer. With extensive experience of delivering aesthetic procedures, she trains and lectures regularly on procedures and business management in aesthetics. She is a founding member of the British Association of Cosmetic Nurses and is director of AestheticSource.

Richard Crawford-Small
Richard Crawford-Small» MORE INFO


Company: Aesthetic Entrepreneurs

Job Title: Award-winning entrepreneur, coach, mentor, founder, husband, dad.

For more than 15 years Richard has worked within the aesthetic medicine sector, with many different technologies and products – helping them to launch and to commercialise those initiatives. His background in software-enabled him to bring the Award-Winning iConsult – the first paperless client management system – to the sector, and last year saw him launch the first-ever digital currency for the Aesthetic Market, along with a system that connects and links product manufacturers, practitioners and clients together and rewards best practice.