Sales and Marketing Workshops

Let’s face it - digital marketing is a complex and confusing subject where the rules are constantly changing! These interactive workshops give delegates more time for questioning and discussion of key disciplines that all successful aesthetic clinics need to understand, master or outsource. The intimate nature of the SMART Ideas events means they are a great opportunity for learning, questioning, networking and general interaction as well as an opportunity to gain 8 hours of CPD points and a bucket full of business ideas.


08:30 - 09:30


10:00 - 10:20

A New Social Media Dashboard for the Aesthetic Market

This presentation features a novel social media dashboard, pioneered in the US, that could become a commonly used platform for UK clinics and salons.

Ron Myers
Ron Myers

Aesthetic Business Partners LLP

Business Coach and Mentor

Zoe Myers
Zoe Myers

Authentic Aesthetics

Owner of Authentic Aesthetics

10:20 - 11:00

How to Manage Your Reputation in the Digital Era

Reputation is everything, whether our main stream of new patients is through word of mouth, national newspapers or digital presence. But how can we protect and manage that in an era where leaving a review, positive or negative, is so easy to do and so easy for others to read. How can we monitor our reputations and maintain a positive presence in a saturated marketplace, without bending over whenever a slightly dissatisfied patient threatens to leave a bad review unless you give them a full refund?

Dr Sophie Shotter
Dr Sophie Shotter

Illuminate Skin Clinic

Founder and Medical Director

11:00 - 11:30

Refreshments & Exhibition

11:30 - 13:00

Google Ads – People Are Actively Searching for Your Treatments! Get To the Very Top of Google’s Search Results (Instantly) With Google Ads.

Red hot prospects are searching Google every day for the treatments you provide. If you’re not at the very top of the page, you’re missing out. In today’s session, I will show you how our aesthetic clinic clients are winning with Google Ads. Many had tried and failed with Google Ads before, so I will show you how your account needs to be managed in order to get the best possible ROI from your Ad spend.

Steve Perry
Steve Perry

Pixal Marketing

Owner and Founder

13:00 - 14:15

Lunch & Exhibition

14:15 - 15:30

How We’ve Scaled Helping 50+ Clinics Who Never Have to Worry About Where Their Next Client Is Coming From

In the session, I'll walk through the 5 simple steps that we use to help clinics fill their bookings using Facebook Ads! I'll also provide the best advertising framework to base Facebook Ads around. Plus, reasons why clinics have failed in the past + what to do to avoid getting banned!

Richard Gibbons
Richard Gibbons

Boost My Customers

Online Marketing Guru

15:30 - 16:00

Refreshments & Exhibition