Postponement of SMART Ideas May 2nd 2020 – With the escalation in Coronavirus infections, and associated health concerns, we have decided to postpone the SMART Ideas event in St Albans on 2nd May until later in the year… the situation becomes clearer we will work with the venue to announce a new date as soon as practically possible.

Protect and Grow Your Business in 2020 at THE UK's longest running, CPD approved Aesthetic Business Seminar.
Saturday 2nd May 2020 - St. Albans
(Bank Holiday is Friday 8th!)

Following 10 years of unstoppable growth, the next decade will undoubtedly be more challenging for clinic owners and practitioners as the seemingly inexorable rise in competition threatens to outstrip consumer demand. This could be compounded as western economies struggle for growth, and savvy business owners need to ensure that their strategy and infrastructure is rock solid to weather any ensuing downturn in demand caused by a recession (which many economists say is long overdue).

Having operated businesses during the last major recession in 2008, we witnessed the closure of clinics who were not financially structurally sound, and who panicked during the slowdown. However, the SMART businesses (who were prepared) survived and thrived in a post-recession landscape that had weeded out the weaker business models. SMART Ideas provides an opportunity for clinic owners and core members of their staff to take stock and ensure that they are properly positioned for the challenges that the next decade will bring.

The annual SMART Ideas Seminar is a unique, one-day CPD approved conference, hosted by Consulting Room - the UK's largest and longest-running aesthetic information website.

It is THE aesthetic business event of the year for Business Owners, Marketeers and Clinic Managers who want to stay ahead of marketing, strategy and compliance trends and ensure that their business is properly positioned to grow, irrespective of increased competition or recessionary forces.

Unlike other events that are usually focused around the clinical aspects of aesthetics with a business agenda as a sideshow, SMART Ideas covers - in one day - a range of carefully selected business topics associated with running an aesthetic clinic.

Now in its 12th year, it is the only parallel agenda aesthetic industry seminar that covers subjects critical to running a successful aesthetic business delivered by presenters with real-world experience in their area of expertise. 

No other seminar offers such a diverse, comprehensive and useful itinerary as SMART Ideas and thanks to its unique three-track parallel agenda you can pick which talks you attend.

The three parallel agendas consist of a Business Strategy Agenda, a Risk Management Workshop and a Sales and Marketing Workshop

SMART Ideas – CPD approved and Unbelievable Value

  • A wide range of business development/ marketing topics discussed
  • One-on-ones with business experts and advisers (please contact us to book in advance) 
  • Free professional portrait photograph provided by Taking the Pixels for your social media feeds and website ( Members only)
  • Free (for members) 30 minute Google™ performance review of your website with the Consulting Room’s web designer (genuinely free – we’re not looking to sell you anything else!)
  • Practical advice from experts to implement into your aesthetic business
  • Exhibition with market-leading suppliers 
  • Lunch and refreshments included 
  • Great venue with fantastic spa, if you want to make a weekend of it!

See photos from previous events on our Facebook Page.

This event is run by Consulting Room – heavily discounted tickets are available for members, so if you’re not a member, it makes sense to become one!

Membership starts from £32/month inc. VAT (£16 for single-handed practitioners offering injectable only). Visit to apply for membership.

Barbara Deakin - Dr Rita Rakus Clinic

"Great to see such a good attendance and, as always, there was ‘something for everyone’ with a full business and marketing agenda. The aesthetic industry has many conferences throughout the year, but Smart Ideas really hits the mark if you want practical advice on running your aesthetic business."

Dr Ravi Jain - Riverbanks Clinic

“I decided to come to this particular event because I was really impressed by the agendas and I found the business agenda absolutely fascinating with really relevant topics and speakers.”

Marea Brennan Thorns - MBNS Clinic

“We've brought 9 of our team here today. It's been fantastic!”

Dr Julia Sevi – Clinical Director at Aesthetic Health

“A stimulating day, Smart Ideas is a ‘boutique seminar’ providing handpicked educational and networking opportunities with something for everyone, ranging from start-ups to the more established practitioners and clinics.”

Emma Caston - Persona Medical

"The SMART seminar was brilliant. We learnt a lot and continue to grow as a company and as individuals implementing the tools, tips & advice shared. We now work more efficiently, giving us time to focus on growth and expansion. We very much look forward to attending the next event."