Adam Hampson, Founder and Creative Director of Cosmetic Digital, has pulled together a focused agenda looking at all things digital. There's no escaping the importance of a positive web presence, the benefits of social media and the measurable difference a well-structured digital marketing campaign can have on your business. Adam will leave you with practical concepts that you can implement into your own clinic business to drive your profits up in 2017.
10 Common Digital Marketing Mistakes and How to Avoid them
Many clinics know what’s essential for a successful website – Good content, mobile friendly and Google optimisation. However whilst some clinics enjoy growing numbers of enquiries, other clinics struggle to understand why their website isn’t working. With over 12 years branding and digital marketing expertise in Aesthetics and Medical Cosmetics, Adam shares his knowledge and highlights some of the common mistakes that clinics make with their website and marketing and will share how to tackle the details that make the difference.
Refreshments & Exhibition
Boost your Conversion Rate with Innovative Web Design
Keeping the same website for your clinic isn’t going to cut it in today's marketplace. With growing competition, the fast pace of mobile technology and innovative digital marketing, websites are now considered old even after 3 years. Discover new and innovative website functionality and user experiences that the leading clinics are using to improve their conversion rates and the experience their customers expect.
Lunch & Exhibition
E-commerce For Your Clinic and Live Interactive Website Workshop
Forward thinking aesthetic clinics are already embracing e-commerce. This year we expect to see a sharp growth in e-commerce within the Aesthetic and Medical Cosmetic industry. Adam gives a practical insight into e-commerce and how to increase your profits. The lecture will help you to understand more about e-commerce and how to successfully plan and carry out selling products online and take payment for new consultations securely and easily.