Business Strategy Agenda

This unique and detailed business agenda will provide marketing and strategy tips, techniques and SMART Ideas that are tried, tested and will work in your business. Delivered by presenters who have real-world experience in using these strategies in an increasingly competitive market, the agenda provides fantastic value for anyone working in an aesthetic business. 

Suitable for all members of your clinic team, from your clinical director to the administrative staff who manage the day-to-day running of a clinic, we urge everyone to come along and learn something new to take back and implement. Delegate rates for the day include multi-buy discounts so it’s great value to bring your whole team along!

 

PLEASE NOTE: This page shows information from the 2018 event. We will be updating this page with information on the 2019 event soon - save the date: Saturday 16th February 2019.

08:30 - 09:30

Registration & Exhibition

09:30 - 10:00

Non-Surgical Medical Aesthetics – The Past, Present and Future

A brief summary of 24 years in the Aesthetic Industry, where we have been and where we are going.

Ron Myers
Ron Myers

The Consulting Room Group

Director

10:00 - 10:30

Capitalising on Today’s Wellness Trends

Probiotics, Nutraceuticals, and other wellness related supplements are now taken regularly by two thirds of the adult population. Dr Jo Ward explores opportunities for aesthetic clinics to provide advice and retail options around the concept of “intelligent supplementation” to both enhance the results of in clinic treatments alongside improving the health of your clients.

Dr Johanna Ward
Dr Johanna Ward

ZENii Skincare

Founder

10:30 - 11:00

Raising Prices: Less Stress, Higher Profits and More Freedom

Learn how to overcome the fear of raising prices and understand the positive impact that it will make to your stress levels, your profit, and your freedom.

Alan S. Adams
Alan S. Adams

The Clinic Coach

Director

11:00 - 11:30

Refreshments & Exhibition

11:30 - 12:00

Database Marketing

“KNOW your biggest asset – your customers! Simple strategies to make the most of your customer data” What are you currently doing with all of the information and data that you harvest from customers? Would you like to turn it into an opportunity to boost productivity and profits? Whether you’re working from a ‘little black book’ or the latest cloud-based CRM system, there’s something in this roadshow event for you… This event will support you to build a plan for creating valuable management information that will allow you to benchmark success, track trends in customer activity and satisfaction and allow you to plan your marketing efforts in a strategic and targeted fashion. We will determine the most important key performance metrics for an aesthetic practice as well as a step-by-step guide to segmenting your customers into targeted cohorts for outbound marketing activities.

Dan Parry
Dan Parry

Allergan

Senior Business Consultant

12:00 - 12:30

Using your CRM System as a Consultation and Sales Tool

Traditionally practice management software was been built for appointments and invoicing. The latest systems of course handle this, but also drive sales by helping to educate patients on the merits of available treatments and tease out their needs; protect clinicians and patients by ensuring there are always rigorous medical records and the patient is fully informed; and in 2019 be GDPR compliant.

Dr Brian Franks
Dr Brian Franks

Dr Brian Franks Facial Aesthetics Training

Director and Senior Lecturer

12:30 - 13:00

The “Medi-Facial Lounge” – A Case Study

Cost effectively bringing new clients into an injectable and equipment orientated aesthetic business can be challenging. Ron outlines a novel concept, linked to a focussed marketing approach, that is more appealing to the large majority of injectable/laser averse potential clients who may be resistant to your existing marketing.

Ron Myers
Ron Myers

The Consulting Room Group

Director

13:00 - 14:15

Lunch & Exhibition

14:15 - 14:35

Running an Event That Generates £36,000 in a Day – A Case Study

With a background of running over 100 events in clinics all over the UK in the last 6 years, Martyn will give a detailed example of preparing for and running an event in an aesthetic clinic where over £36,000 of treatment courses were sold in just one day.

Martyn Roe
Martyn Roe

The Consulting Room Group

Director

14:35 - 15:10

KPI’s (Key Performance Indicators)

“So many things to measure !! Where to Start?” One of the problems with running a clinic is that you can easily drown in data. Quite often there are more reports from your clinic system than you can possibly take in. Is new patient recruitment more important that patient retention? What about maximising gross profit? Which procedures really drive profitability? How many staff is ideal for my business? This session will peel back all the data and focus on the handful of metrics that really matter. Want to learn how to develop a simple 1 page health report for your business then this session is for you.

Dan Parry
Dan Parry

Allergan

Senior Business Consultant

15:10 - 15:30

Receptionist Training – Why it’s important and How to do it

Clinics spend hundreds, if not thousands of pounds a year on training courses for medics, therapists and their marketing/clinic management team – but receptionists can often be overlooked. Effectively training new full and part time reception staff can be an, often missed, critical factor in maximising conversion of phone enquiries to actual consultations within an aesthetic clinic. Ron gives examples of poor training, and introduces a new tool to help you maximise the effectiveness of your front-line customer facing staff.

Ron Myers
Ron Myers

The Consulting Room Group

Director

15:30 - 16:00

Refreshments & Exhibition

16:00 - 17:00

Specialism vs “Jack of All Trades” – A Review of the Arguments

This strategy workshop explores one of the key challenges faced by aesthetic clinics today. Opportunities now abound in many different aesthetic market segments meaning that your service menu (especially if you are medically led) can become long, complicated to deliver and challenging to promote. This interactive session will help you to clearly identify the pros and cons of different strategies to logically building a profitable and sustainable service menu for an aesthetic clinic.

Ron Myers
Ron Myers

The Consulting Room Group

Director