Business Strategy Agenda

This unique and detailed business agenda will provide marketing and strategy tips, techniques and SMART Ideas that are tried, tested and will work in your business. Delivered by presenters who have real-world experience in using these strategies in an increasingly competitive market, the agenda provides fantastic value for anyone working in an aesthetic business. 

Suitable for all members of your clinic team, from your clinical director to the administrative staff who manage the day-to-day running of a clinic, we urge everyone to come along and learn something new to take back and implement. Delegate rates for the day include multi-buy discounts so it’s great value to bring your whole team along!

Eventbrite - SMART Ideas Seminar 2019

08:30 - 09:30

Registration & Exhibition

09:30 - 10:00

A Quarter of a Century in Aesthetics Condensed into Half an Hour

From the launch of Botox® in 1994 to running an aesthetic clinic, clinical trial and training center today; Ron looks back at some of the past successes and mistakes made by suppliers, clinics and himself and highlights what we can learn from them.

Ron Myers
Ron Myers

The Consulting Room Group

Director

10:00 - 11:00

Growing a Successful Practice: Lessons Learned from 357 Aesthetic Practitioners Over 13 Years

Have you ever wished that you could go back to that pivotal time in your life, when you first set up your aesthetics practice and give yourself sound advice? That those challenges and frustrations that you are experiencing, that have sometimes left you wondering why you are doing this and if its all going to be worth it…will end up being looked upon as some of your greatest and important moments. If you started your business for the freedom and adventure of being your own boss, perhaps you now feel buried, trapped, controlled or consumed by the doing it, doing it, doing it? If you are reluctantly agreeing that yes, this describes your situation, then I have news for you: you are not alone. A huge number of aesthetic professionals are struggling to keep their heads above water, with many being in survival mode a lot of the time - putting on a happy face as they get more and more bogged down each day. So why is this? And why are there so many aesthetic practitioners who are flourishing, hugely successful, profitable and growing from year to year? What do they know and do, that others don’t? During this practical workshop Pam Underdown and her hand-picked panel of very experienced aesthetic practitioners will share with you how they dealt with their challenges, what mistakes they made, what they have had to learn and do differently and how they overcame a number of painful and sometimes expensive lessons along the way. As ‘they’ say it’s cheaper to learn from someone else’s mistakes than to make them yourself. Come and join us for an hour of practical strategies and real solutions to the problems and challenges you are facing today. You will leave this hands-on workshop knowing exactly where to focus and what to implement upon your return, in order to build the successful practice, you know you deserve and desire.

Dr Shirin Lakhani
Dr Shirin Lakhani

Elite Aesthetics

Medical Director

Dr Ian Strawford
Dr Ian Strawford

Skin Excellence Clinics

Clinical Director

Pam Underdown
Pam Underdown

Aesthetic Business Transformations

CEO

Jane Lewis
Jane Lewis

The Skin to Love Clinic

Managing Director

11:00 - 11:30

Refreshments & Exhibition

11:30 - 12:15

Riding the Anxiety as a Clinic Owner; Plan, Succeed and you will!

Claire will discuss the many challenges that new and existing business face.  Having been in business for 18 years, Claire took the plunge and set up a small private hospital/clinic in 2017. She has taught herself to “ride the anxiety” that comes with each day of running a business and will share the highs and lows of her journey so far, touching on the following topics; strategic planning, turnover and net profit, marketing, and ensuring that personnel are developed, and work responsibly as a team so that they are accountable.

Claire Davis
Claire Davis

Core Medical Clinics

CEO

12:15 - 13:00

Self-regulation Options: Reviewing the available registers

The Joint Council for Cosmetic Practitioners (JCCP) and Save Face. This panel debate and open discussion session will ask all the important questions so you can compare these two voluntary registers and decide why you should pay money to register with either of these self-regulation models. Find out the advantages of joining each or both, their future plans and opinions on the direction of regulation of the aesthetic sector. Your chance to ask questions directly to those in charge of the two PSA-accredited self-regulation schemes.

Ron Myers
Ron Myers

The Consulting Room Group

Director

Prof. David Sines CBE
Prof. David Sines CBE

Joint Council for Cosmetic Practitioners (JCCP)

Chair of the Board of Trustees

Lorna Jackson
Lorna Jackson

The Consulting Room Group

Editor

Emma Davies
Emma Davies

Save Face

Clinical Director

Brett Collins
Brett Collins

Save Face

Director

13:00 - 14:15

Lunch & Exhibition

14:15 - 14:45

How I made over £91,000 from Just 2 Events in 2018

Making the most out of a marketing budget to get a real and measurable return on your investment of time and money is challenging in today’s competitive market place. Dr Lakhani shows how she used a launch event with a carefully crafted follow up event to secure over £91,000 of treatment bookings at her medical aesthetic clinic.

Dr Shirin Lakhani
Dr Shirin Lakhani

Elite Aesthetics

Medical Director

14:45 - 15:05

The Art of Communication; a New Training Tool for Aesthetic Practitioners

With a past history in pharmaceutical sales and sales team management, linked to coaching practitioners in aesthetic clinics, Ron reviews the key principles of an effective consultation and sales process. He will also reveal how Consulting Room members can access a new and free online course, aimed at improving these core skills, that is specifically designed for aesthetic practitioners and therapists.

Ron Myers
Ron Myers

The Consulting Room Group

Director

15:05 - 15:30

The 5 essentials steps you must employ in every consultation process using NLP ethically to get the best results for your patients

In this interactive and high paced lecture, Dr Harry Singh will outline his 5 step process for every consultation he undertakes. With his many years of experience in NLP, he will show you how we can influence the patients buying process in a way that delivers the best results for them and your clinic. The 5 steps will include, how to build rapport, eliciting the patient's values, how to pair the benefits you offer with the patient's values, dealing with objections and the close.

Dr Harry Singh
Dr Harry Singh

Botulinum Toxin Club

Director

15:30 - 16:00

Refreshments & Exhibition

16:00 - 17:30

Culture is King: You Get What You Tolerate

Have you ever hired someone, and they didn’t work out? Do you remember how eager and positive they were during their interview and their first few weeks? Fast forward a few months and where has that optimism gone? Why are they sometimes late, often on their phone, or not interested in the targets you have agreed with them? What happened to cause this gradual deterioration? Why don’t they care about your practice and patients as much as you do? One word: Culture. The culture of your practice gradually taught your new team member what was acceptable and normal. They learnt ‘the rules of the game’ from the rest of your team, picking up bad habits and often resorting to the minimum level of effort needed just to get by. They adapted to their new environment by working out how things were done, by watching and learning from others, including you and just went with the flow. Culture isn’t just values and mission statements thrusted upon your team. Culture is how everyone treats each other, how they talk to each other, how they treat your patients, how they talk to your patients, how much they care, how much they trust each other, how well they handle conflicts and challenges. Culture is about honest communications, accountability, responsibility, treating everyone right and having ownership of their role and a focus on solutions not problems. In this practical session Ron Myers and Pam Underdown will share the strategies that you can apply to your practice to help you create an engaged, positive and happy team. You will learn how to create a culture of integrity, excellence, communication and high performance – so that your practice will not only survive but thrive.

Ron Myers
Ron Myers

The Consulting Room Group

Director

Pam Underdown
Pam Underdown

Aesthetic Business Transformations

CEO